Privacy & cookie policy

We're committed to safeguarding the privacy of visitors to our website as well as our customers. This privacy policy explains what happens to any information that you share with us or that we may collect from you when you visit our website. We do update this policy from time to time, so we recommend that you review this policy regularly. The last time we updated it was 9th June 2014.


"We", "us", "our" means (A trading name of Insure & Go Insurance Services Limited). "You" means a visitor to our website and/or customer of our product(s). "Personal information" means the personal information you provide us when registering, obtaining a quote and/or buying a product. "Product" means a product that we may sell from time to time on our website. "General information" means information other than personal information that we may collect from visitors to our website. "Information" means personal information and/or general information as appropriate. "Website" means or such website that may replace it from time to time.

Information we may collect and process

To provide you with the best service when visiting our website we may collect and process general information regarding your use of our website such as the details of your visit (the pages you've viewed or the resources you've accessed), traffic data, location data and other communication data.

When you register an account, obtain a quote or order a product from us, we will ask that you provide us with some personal information. However, we will not ask you to provide any personal information when visiting our website or in any unsolicited email. Rest assured that:

  • any personal information you provide is treated as confidential and held securely; and
  • not held for any longer than is reasonably necessary and in accordance with the statutory and regulatory requirements.

Use of cookies

The kind of cookies we're talking about here really aren't as tasty as they sound. They actually allow websites to store information on your computer for a variety of purposes.

For example, when you login to a website and tick the ‘Remember me' button, a cookie is used to temporarily store your login details for the next time you visit that website. When you visit a shopping website and add something to your basket, a cookie is used to save your items there until you're ready to buy.

Cookies are also used for other purposes, such as to help companies see how many people visit their website and how they got there.

We use cookies (see the list below for the different types we use), to assist us improve your visitor's experience whilst browsing our website. We gather this general information by using a number of cookies. When a cookie is used, it will be downloaded onto your computer and stored on its hard drive. The cookie will collect general information, it will not identify you personally.

We promise never to use cookies to collect personally identifiable information about you, but if you want to stop your browser from creating cookies altogether, you can find out how to do so here.

Please remember that disabling cookies can severely affect the functionality of most websites, including ours.

List of the cookies we use

From us

Here's a list of all the cookies we put on your computer when you visit our website:


Used to track the affiliate ID, which lets us know which of our partners (if any) sent you to our website.


A unique identifier assigned to each visitor to our website. This cookie is retained for the duration of your session (until you close your browser).

From third parties

We use a number of third-party services that need to place cookies on your computer to function properly. Here is a list of the services we use, the cookies they create and a brief description of what we use each service for:

Service: DoubleClick (Google)
Cookie name: id

We use DoubleClick to help us monitor the performance of our online advertisements and for the purpose of retargeted advertising. This enables us to display adverts to people who've visited our website and then gone to another website without buying a policy. For information about the data DoubleClick's cookies contain, click here

Service: Google Analytics
Cookie name: _ga,

We use Google Analytics to help us understand how people find and use our website. For information about the data Google Analytics' cookies contain, click here.

Use of your information

We will use the information we collect from you to improve our website and/or provide you with our products. In addition, we may from time to time use your information for one or more of the following purposes:

  • if you have given us your prior consent (see further below) to provide information to you relating to other products or services that may be of interest to you (whether by ourselves or a selected third party);
  • to inform you of any changes to our website, services or products;
  • • to remarket our product(s) or services. We use remarketing services, such as Google AdWords, to advertise to previous visitors to our website. This could be in the form of a tailored advertisement on the Google search results page or an advertisement on a third-party website. We use third-party vendors, including Google, who use cookies to serve ads based on someone's past visits to our website. Of course, any general information collected will be used in accordance with this privacy policy and Google's privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page.

If you have previously purchased a product from us, we may provide you with details of similar products that you may be interested in.

When registering with us or obtaining a quote and/or a product, we will ask you for your consent to:

  • contact you by email from time to time, sometimes to entertain and sometimes to inform you of some of our other products or services that may be of interest; and
  • provide your personal information to selected reputable third parties so that they may contact you with information regarding goods and services that we believe may interest you.

Please be aware that if you do consent to be contacted by us or our selected third parties, you can withdraw this consent at any time by contacting us.

Storing your personal information

When registering an account, obtaining a quote and/or a product we may from time to time transfer your personal information to locations outside of the European Union solely in order to help process your quote or order. We shall ensure that the transfer, processing and storage of such personal information is handled securely, confidentially and fully compliant with UK data protection requirements and statutory rights. By providing your personal information to us, you agree to this transfer, storing and processing for this purpose.

We take all reasonable measures within our control to maintain a secure environment for your personal information, ensuring that any personal information you provide us is confidential and secure. However, we are unable to guarantee that there will not be circumstances outside of our control where a third party could obtain unauthorised access to your personal information, and we shall not be liable in such instances.

Links to third-party websites

From time to time, we may include links to third parties on our website. Please be aware that if we provide a link, it does not mean that we endorse or approve that site's policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Access to information

In accordance with your statutory rights and the UK data protection requirements, you can contact us and ask that we supply with copies of any records regarding your personal information that we hold. We may charge you a fee to process such request (currently £10). Please note that in certain circumstances, we may be authorised under statute to refuse to comply with your request.

Contacting us

Please do not hesitate to contact us regarding any matter relating to this policy.